The Yellow Elephant

Website & ecosystem

Your website and everything holding it up: the choices you own, hosting, performance, costs, and the tools around it. What lasts once the façade has changed three times.

A yellow paper-cut elephant, linked by torn paper lines to four cut-out elements: a browser window, a speech bubble, a map pin and an envelope, on a black background.

Website & ecosystem

A beautiful website won't save you

A beautiful website proves nothing any more. Why most organisations that don't take off don't have a website problem, and where their visibility is actually won.

25 July 2026

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