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The Yellow Elephant

SEO & visibility

Getting found by the right people, and earning their trust. Search, local presence, reputation.

A yellow paper-cut elephant at the centre, surrounded by grey elephants all turned towards it, each catching a faint golden glow on its edges, on a black background.

SEO & visibility

I hate being asked for my opinion (and yet I ask for yours)

Social proof isn't a truth, it's a bias. Why word of mouth beats every star rating, why one bad review is worth more than a wall of praise, and why nothing makes up for a mediocre experience.

29 July 2026

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Digital strategy, website creation, social media & content.

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