Website redesign · Bugey, Ain, Geneva
Your website holds you back.
You don't show it anymore.
You almost apologise when someone mentions it. It's time to redo your website.
But not just any way.
Sound familiar?
Nobody wakes up one morning thinking « I should redo my website ». There's always a trigger.
The competitor
They just launched a new site, clean, modern. Next to it, yours suddenly looks dated.
The remark
A client, a friend, a sentence that stung: « your site… it looks a bit old, doesn't it? »
The deadline
A trade show, a pitch, a meeting coming up. And that URL you don't dare share.
You don't re-panel a tired engine
It's tempting to redo just the surface. It's quick, it shows, it's a relief. Except the problem is almost never the surface.
A site that doesn't convert isn't only about design. It's often a fuzzy message, a positioning that has shifted, something jammed inside. Re-panelling a tired engine, that's finding the same problem two years on, having paid twice.
So a redesign with us starts by looking at the substance: who you really are, what you say, what's blocking. That diagnosis has a name, the Cookbook™, and that's where we start.
How we go about it
Four steps, always in this order. Strategy first, technology second.
1. We listen
Before touching a line, we dig: your trade, your clients, what's jamming. Silence is golden.
2. The Cookbook™
We set the strategy in black and white: positioning, message, action plan. Learn more.
3. We build
The new site, on solid foundations. Bespoke, not a template, and built to convert.
4. We stay
A site lives and evolves. We maintain and improve it with you, without locking you in.
A redesign, for real
Le LAB
They asked us to redo their website. We first rebuilt the engine: a bespoke platform handling registrations, attendance and payments. The site was only the visible part of a much deeper project.
Let's be honest
If you're after a quick, cheap coat of paint, we're not right for each other. And we'd rather tell you now than waste your time.
There are excellent tools for that, and we'll gladly point you to them. We do something else: redesigns that fix the underlying problem, for organisations that play the demanding game.
And the price?
We won't quote a number now. Not out of secrecy: because a price set before understanding your project would be a lie, for you as much as for us.
What we can give are reference points: the Cookbook™ is delivered in 1 to 3 months, the build billed monthly. The fair price comes after, once we truly know where we're going. It's not a catalogue, it's a path.
Let's find out if we're right for each other
No brief to fill in, no specs document. We start by listening.
Show us that site that bothers you.