[{"data":1,"prerenderedAt":596},["ShallowReactive",2],{"content-path-fr-confidentialite":3,"content-path-fr-mentions-legales":4,"content-path-fr-etudes-de-cas":5,"content-path-fr-refonte":6,"content-path-fr-blog":7,"content-path-fr-cookbook":8,"header-nav-fr":9,"page-fr-\u002Frefonte":90,"i18n-paths-fr-\u002Frefonte":594},"\u002Fconfidentialite","\u002Fmentions-legales","\u002Fetudes-de-cas","\u002Frefonte","\u002Fblog","\u002Fcookbook",[10,67,70,74,87],{"title":11,"path":7,"stem":12,"children":13,"order":66},"L'Éléphant jaune","blog",[14,18,22,26,30,34,38,42,46,50,54,58,62],{"title":15,"path":16,"stem":17},"Contenu & régularité","\u002Fblog\u002Fcontenu","blog\u002Fcontenu",{"title":19,"path":20,"stem":21},"Méthode & coulisses","\u002Fblog\u002Fcoulisses","blog\u002Fcoulisses",{"title":23,"path":24,"stem":25},"Un beau site ne suffit pas","\u002Fblog\u002Fecosysteme-digital","blog\u002Fecosysteme-digital",{"title":27,"path":28,"stem":29},"Le silence est d'or","\u002Fblog\u002Fecouter-avant-de-creer","blog\u002Fecouter-avant-de-creer",{"title":31,"path":32,"stem":33},"Site web & écosystème","\u002Fblog\u002Fsite-web","blog\u002Ffondations",{"title":35,"path":36,"stem":37},"IA","\u002Fblog\u002Fia","blog\u002Fia",{"title":39,"path":40,"stem":41},"L'IA sauf l'essentiel","\u002Fblog\u002Fia-sauf-lessentiel","blog\u002Fia-sauf-lessentiel",{"title":43,"path":44,"stem":45},"Preuve sociale","\u002Fblog\u002Fpreuve-sociale","blog\u002Fpreuve-sociale",{"title":47,"path":48,"stem":49},"La valeur","\u002Fblog\u002Fproposition-de-valeur","blog\u002Fproposition-de-valeur",{"title":51,"path":52,"stem":53},"Vouloir ressembler","\u002Fblog\u002Fse-demarquer","blog\u002Fse-demarquer",{"title":55,"path":56,"stem":57},"Trouver sa voix","\u002Fblog\u002Ftrouver-sa-voix","blog\u002Ftrouver-sa-voix",{"title":59,"path":60,"stem":61},"SEO & visibilité","\u002Fblog\u002Fvisibilite","blog\u002Fvisibilite",{"title":63,"path":64,"stem":65},"Voix & singularité","\u002Fblog\u002Fvoix","blog\u002Fvoix",3,{"title":68,"path":3,"stem":69},"Politique de confidentialité","confidentialite",{"title":71,"path":8,"stem":72,"order":73},"Cookbook™","cookbook",1,{"title":75,"path":5,"stem":76,"children":77,"order":86},"Études de cas","etudes-de-cas",[78,82],{"title":79,"path":80,"stem":81},"JAGAL","\u002Fetudes-de-cas\u002Fjagal","etudes-de-cas\u002Fjagal",{"title":83,"path":84,"stem":85},"Le LAB","\u002Fetudes-de-cas\u002Fle-lab","etudes-de-cas\u002Fle-lab",2,{"title":88,"path":4,"stem":89},"Mentions légales","mentions-legales",{"id":91,"title":92,"body":93,"description":582,"extension":583,"indexable":584,"meta":585,"navigation":586,"ogImage":587,"path":6,"robots":587,"schemaOrg":587,"seo":588,"sitemap":589,"stem":99,"__hash__":593},"content_fr\u002Frefonte.md","Refaire votre site internet : refonte sur-mesure · Bugey, Ain",{"type":94,"value":95,"toc":580},"minimark",[96,142,254,321,414,460,496,539],[97,98,101,109,114,119,137],"k-page-hero",{"cta-context":99,"cta-label":100},"refonte","On en parle",[102,103,105],"template",{"v-slot:headline":104},"",[106,107,108],"p",{},"Refonte de site internet · Bugey, Ain, Genève",[102,110,111],{"v-slot:title":104},[106,112,113],{},"Votre site vous gêne.",[102,115,116],{"v-slot:subtitle":104},[106,117,118],{},"Vous ne le montrez plus.",[102,120,121],{"v-slot:description":104},[106,122,123,124,127],{},"Vous vous excusez presque quand quelqu'un le mentionne. Il est temps de refaire votre site.\n",[125,126],"br",{},[128,129,136],"span",{"className":130},[131,132,133,134,135],"font-script","text-3xl","ink-primary","leading-none","align-baseline","Mais pas n'importe comment.",[102,138,139],{"v-slot:cta":104},[106,140,141],{},"On en parle ?",[143,144,147,159],"u-page-section",{":ui":145,"orientation":146},"{\"root\":\"ui-light\",\"container\":\"py-24 sm:py-32 pb-6 sm:pb-6 lg:pb-6\",\"title\":\"text-inverted text-center text-6xl md:text-7xl lg:text-8xl [&>p]:my-0 [&>p]:leading-[inherit]\"}","vertical",[102,148,149],{"v-slot:title":104},[106,150,151,152,158],{},"Vous vous ",[128,153,157],{"className":154},[155,156],"underline-pen","pen-primary","reconnaissez"," ?",[102,160,161,179,247],{"v-slot:description":104},[106,162,172,173],{"className":163},[164,165,166,167,168,169,170,171],"text-xl","md:text-2xl","ink-muted","max-w-3xl","mx-auto","text-center","mt-10","leading-relaxed","Personne ne se réveille un matin en se disant « tiens, si je refaisais mon site ». ",[128,174,178],{"className":175},[176,177],"text-inverted!","font-semibold","Il y a toujours un déclic.",[180,181,189,217,232],"div",{"className":182},[183,184,185,186,168,187,188],"grid","md:grid-cols-3","gap-6","max-w-5xl","mt-14","text-left",[180,190,199,206],{"className":191},[192,193,194,195,196,197,198],"rounded-3xl","bg-white","ring-1","ring-neutral-900\u002F5","shadow-xl","shadow-neutral-900\u002F10","p-8",[106,200,205],{"className":201},[131,202,203,204,134],"text-(--ui-primary)","text-2xl","md:text-3xl","Le concurrent",[106,207,211,212],{"className":208},[209,171,210],"text-neutral-600","mt-4","Il vient de sortir un nouveau site, propre, moderne. À côté, le vôtre ",[128,213,216],{"className":214},[215,177],"text-neutral-900","a pris un coup de vieux d'un coup.",[180,218,220,224],{"className":219},[192,193,194,195,196,197,198],[106,221,223],{"className":222},[131,202,203,204,134],"La remarque",[106,225,227,228],{"className":226},[209,171,210],"Un client, un proche, une phrase qui a fait mal : ",[128,229,231],{"className":230},[215,177],"« votre site… on dirait qu'il date, non ? »",[180,233,235,239],{"className":234},[192,193,194,195,196,197,198],[106,236,238],{"className":237},[131,202,203,204,134],"L'échéance",[106,240,242,243],{"className":241},[209,171,210],"Un salon, un pitch, un rendez-vous qui approche. Et cette URL que ",[128,244,246],{"className":245},[215,177],"vous n'osez pas donner.",[248,249],"k-scroll-chevron",{"className":250,"color":252,"label":253},[251],"mt-16","#111","Alors, on refait la façade ?",[143,255,257,268],{":ui":256,"orientation":146},"{\"root\":\"ui-yellow\",\"container\":\"py-24 sm:py-32 pb-6 sm:pb-6 lg:pb-6\",\"title\":\"text-inverted text-center text-6xl md:text-7xl lg:text-8xl [&>p]:my-0 [&>p]:leading-[inherit]\"}",[102,258,259],{"v-slot:title":104},[106,260,261,262],{},"On ne carrosse pas un ",[128,263,267],{"className":264},[265,266,134],"font-script-force","text-[1.1em]","moteur fatigué",[102,269,270,317],{"v-slot:description":104},[180,271,276,283,293],{"className":272},[167,168,170,273,274,275,166,188,171],"space-y-6","text-lg","md:text-xl",[106,277,278,279],{},"C'est tentant de refaire juste la façade. C'est rapide, ça se voit, ça soulage. ",[128,280,282],{"className":281},[176,177],"Sauf que le problème n'est presque jamais la façade.",[106,284,285,286,292],{},"Un site qui ne convertit pas, ce n'est pas qu'une question de design. C'est souvent un message flou, un positionnement qui a bougé, un truc qui coince en interne. ",[128,287,291],{"className":288},[131,289,134,135,290],"text-[1.4em]","text-inverted","Refaire la carrosserie sur un moteur fatigué,"," c'est retrouver le même problème dans deux ans, en ayant payé deux fois.",[106,294,295,296,300,301,316],{},"Alors une refonte chez nous commence par regarder ",[128,297,299],{"className":298},[176,177],"le fond"," : ce que vous êtes vraiment, ce que vous dites, ce qui bloque. Ce diagnostic a un nom, c'est le ",[302,303,309,310],"a",{"href":8,"className":304},[305,155,306,307,308],"text-neutral-900!","pen-black","transition-colors","hover:text-neutral-700","Cookbook",[311,312,315],"sup",{"className":313},[314],"text-[0.5em]","™",", et c'est par là qu'on commence.",[248,318],{"className":319,"color":252,"label":320},[251],"Concrètement, comment ça se passe ?",[143,322,324,336],{":ui":323,"orientation":146},"{\"root\":\"ui-dark\",\"container\":\"py-24 sm:py-32 pb-6 sm:pb-6 lg:pb-6\",\"title\":\"text-white text-center text-6xl md:text-7xl lg:text-8xl [&>p]:my-0 [&>p]:leading-[inherit]\"}",[102,325,326],{"v-slot:title":104},[106,327,328,329],{},"Comment on ",[128,330,335],{"className":331},[332,333,334],"stabilo","stabilo-white","text-black!","s'y prend",[102,337,338,348,409],{"v-slot:description":104},[106,339,342,343],{"className":340},[164,165,341,167,168,169,170,171],"text-(--ui-text-toned)","Quatre temps, toujours dans cet ordre. ",[128,344,347],{"className":345},[346,177],"text-white","La stratégie d'abord, la technique ensuite.",[180,349,353,369,387,398],{"className":350},[183,351,185,352,168,187,188],"md:grid-cols-2","max-w-4xl",[180,354,360,364],{"className":355},[356,357,194,358,359],"rounded-2xl","bg-white\u002F5","ring-white\u002F10","p-7",[106,361,363],{"className":362},[131,133,203,204,134],"1. On écoute",[106,365,368],{"className":366},[341,171,367],"mt-3","Avant de toucher à une ligne, on creuse : votre métier, vos clients, ce qui coince. Le silence est d'or.",[180,370,372,376],{"className":371},[356,357,194,358,359],[106,373,375],{"className":374},[131,133,203,204,134],"2. Le Cookbook™",[106,377,379,380,386],{"className":378},[341,171,367],"On pose la stratégie noir sur blanc : positionnement, message, plan d'action. ",[302,381,385],{"href":8,"className":382},[155,383,307,384],"pen-white","hover:text-white","En savoir plus",".",[180,388,390,394],{"className":389},[356,357,194,358,359],[106,391,393],{"className":392},[131,133,203,204,134],"3. On construit",[106,395,397],{"className":396},[341,171,367],"Le nouveau site, sur des fondations saines. Sur-mesure, pas un template, et pensé pour convertir.",[180,399,401,405],{"className":400},[356,357,194,358,359],[106,402,404],{"className":403},[131,133,203,204,134],"4. On reste",[106,406,408],{"className":407},[341,171,367],"Un site vit et évolue. On l'entretient et on l'améliore avec vous, sans vous enfermer.",[248,410],{"className":411,"color":412,"label":413},[251],"var(--ui-primary)","Une refonte, ça donne quoi ?",[143,415,416,425],{":ui":145,"orientation":146},[102,417,418],{"v-slot:title":104},[106,419,420,421,424],{},"Une ",[128,422,99],{"className":423},[155,156],", en vrai",[102,426,427,456],{"v-slot:description":104},[180,428,433,437,448],{"className":429},[430,168,431,192,193,194,195,196,197,198,432,188],"max-w-2xl","mt-12","md:p-10",[106,434,83],{"className":435},[131,202,132,436,134],"md:text-4xl",[106,438,442,443,447],{"className":439},[440,171,441,274],"text-neutral-700","mt-5","Ils nous ont demandé de ",[128,444,446],{"className":445},[215,177],"refaire leur site",". On a d'abord refait le moteur : une plateforme sur-mesure qui gère inscriptions, présences et paiements. Le site n'était que la partie visible d'un chantier bien plus profond.",[106,449,450],{},[302,451,455],{"href":84,"className":452},[453,454,177,215,155,306,307,308],"mt-6","inline-block","Lire l'étude de cas complète",[248,457],{"className":458,"color":252,"label":459},[251],"Est-ce qu'on est faits l'un pour l'autre ?",[143,461,462,471],{":ui":256,"orientation":146},[102,463,464],{"v-slot:title":104},[106,465,466,467],{},"Soyons ",[128,468,470],{"className":469},[265,266,134],"francs",[102,472,473,492],{"v-slot:description":104},[180,474,476,484],{"className":475},[167,168,170,273,274,275,166,188,171],[106,477,478,479,483],{},"Si vous cherchez un coup de peinture ",[128,480,482],{"className":481},[176,177],"rapide et pas cher",", on n'est pas faits l'un pour l'autre. Et on préfère vous le dire maintenant que vous faire perdre du temps.",[106,485,486,487,491],{},"Il existe d'excellents outils pour ça, et on vous orientera volontiers. ",[128,488,490],{"className":489},[131,289,134,135,290],"Nous, on fait autre chose :"," des refontes qui règlent le problème de fond, pour des organisations qui jouent le jeu de l'exigence.",[248,493],{"className":494,"color":252,"label":495},[251],"Et le prix, alors ?",[143,497,498,508],{":ui":145,"orientation":146},[102,499,500],{"v-slot:title":104},[106,501,502,503,158],{},"Et le ",[128,504,507],{"className":505},[332,506,202],"stabilo-black","prix",[102,509,510,535],{"v-slot:description":104},[180,511,513,521],{"className":512},[167,168,170,273,274,275,166,188,171],[106,514,515,516,520],{},"On ne vous annoncera pas un chiffre maintenant. Pas par cachotterie : parce qu'un prix posé avant de comprendre votre projet ",[128,517,519],{"className":518},[176,177],"serait un mensonge",", pour vous comme pour nous.",[106,522,523,524,530,531],{},"Ce qu'on peut dire, ce sont des repères : le ",[302,525,309,527],{"href":8,"className":526},[155,306,307,308],[311,528,315],{"className":529},[314]," se livre en 1 à 3 mois, la construction se facture au mois. Le prix juste vient après, quand on sait vraiment où on va. ",[128,532,534],{"className":533},[131,289,134,135,133],"Ce n'est pas un catalogue, c'est un chemin.",[248,536],{"className":537,"color":252,"label":538},[251],"On se parle ?",[143,540,542,551],{":ui":541,"orientation":146},"{\"root\":\"ui-dark\",\"container\":\"py-24 sm:py-32 text-center\",\"title\":\"text-white text-center text-6xl md:text-7xl lg:text-8xl [&>p]:my-0 [&>p]:leading-[inherit]\"}",[102,543,544],{"v-slot:title":104},[106,545,546,547],{},"Vérifions si nous sommes ",[128,548,550],{"className":549},[202],"faits l'un pour l'autre",[102,552,553,564,571],{"v-slot:description":104},[180,554,557],{"className":555},[430,168,556,164,165,346,171],"mt-8",[106,558,559,560],{},"Pas de brief à remplir, pas de cahier des charges. ",[128,561,563],{"className":562},[131,133,289,134,135],"On commence par vous écouter.",[106,565,570],{"className":566},[131,346,567,568,431,134,569],"text-4xl","md:text-5xl","-mb-1","Montrez-nous ce site qui vous gêne.",[180,572,576],{"className":573},[574,575,556],"flex","justify-center",[577,578],"k-cta-button",{"context":99,"label":579},"Vérifions si nous sommes faits l'un pour l'autre",{"title":104,"searchDepth":86,"depth":86,"links":581},[],"Envie de refaire votre site internet ? Kiwea refait le fond avant la façade : une refonte qui règle le vrai problème, pas juste l'apparence. Bugey, Ain, Genève.","md",true,{},false,null,{"title":92,"description":582},{"loc":6,"lastmod":590,"changefreq":591,"priority":592},"2026-07-23","monthly",0.8,"pkkGdgpYAXkYXieJJcrloWnRLKFR6CQe6jzKYuF6F2Y",{"fr":6,"en":595},"\u002Fwebsite-redesign",1786548869461]