[{"data":1,"prerenderedAt":813},["ShallowReactive",2],{"content-path-en-confidentialite":3,"content-path-en-mentions-legales":4,"content-path-en-etudes-de-cas":5,"content-path-en-refonte":6,"content-path-en-blog":7,"content-path-en-cookbook":8,"header-nav-en":9,"page-en-\u002Fcookbook":84,"i18n-paths-en-\u002Fcookbook":712,"study-cases-list-en":713,"case-study-index-en":812},"\u002Fprivacy","\u002Flegal-notice","\u002Fcase-studies","\u002Fwebsite-redesign","\u002Fblog","\u002Fcookbook",[10,67,71],{"title":11,"path":7,"stem":12,"children":13,"order":66},"The Yellow Elephant","blog",[14,18,22,26,30,34,38,42,46,50,54,58,62],{"title":15,"path":16,"stem":17},"Content & consistency","\u002Fblog\u002Fcontent","blog\u002Fcontenu",{"title":19,"path":20,"stem":21},"Method & backstage","\u002Fblog\u002Fbehind-the-scenes","blog\u002Fcoulisses",{"title":23,"path":24,"stem":25},"A beautiful website isn't enough","\u002Fblog\u002Fdigital-ecosystem","blog\u002Fecosysteme-digital",{"title":27,"path":28,"stem":29},"Silence is golden","\u002Fblog\u002Flisten-before-you-build","blog\u002Fecouter-avant-de-creer",{"title":31,"path":32,"stem":33},"Website & ecosystem","\u002Fblog\u002Fwebsite","blog\u002Ffondations",{"title":35,"path":36,"stem":37},"AI","\u002Fblog\u002Fai","blog\u002Fia",{"title":39,"path":40,"stem":41},"AI except what matters","\u002Fblog\u002Fai-except-what-matters","blog\u002Fia-sauf-lessentiel",{"title":43,"path":44,"stem":45},"Social proof","\u002Fblog\u002Fsocial-proof","blog\u002Fpreuve-sociale",{"title":47,"path":48,"stem":49},"Value","\u002Fblog\u002Fvalue-proposition","blog\u002Fproposition-de-valeur",{"title":51,"path":52,"stem":53},"Wanting to blend in","\u002Fblog\u002Fstanding-out","blog\u002Fse-demarquer",{"title":55,"path":56,"stem":57},"Finding your voice","\u002Fblog\u002Ffinding-your-voice","blog\u002Ftrouver-sa-voix",{"title":59,"path":60,"stem":61},"SEO & visibility","\u002Fblog\u002Fvisibility","blog\u002Fvisibilite",{"title":63,"path":64,"stem":65},"Voice & singularity","\u002Fblog\u002Fvoice","blog\u002Fvoix",3,{"title":68,"path":8,"stem":69,"order":70},"Cookbook™","cookbook",1,{"title":72,"path":5,"stem":73,"children":74,"order":83},"Case studies","etudes-de-cas",[75,79],{"title":76,"path":77,"stem":78},"JAGAL","\u002Fcase-studies\u002Fjagal","etudes-de-cas\u002Fjagal",{"title":80,"path":81,"stem":82},"Le LAB","\u002Fcase-studies\u002Fle-lab","etudes-de-cas\u002Fle-lab",2,{"id":85,"title":86,"body":87,"description":700,"extension":701,"indexable":702,"meta":703,"navigation":704,"ogImage":705,"path":8,"robots":705,"schemaOrg":705,"seo":706,"sitemap":707,"stem":69,"__hash__":711},"content_en\u002Fcookbook.md","The Cookbook™ · Your brand strategy, in black and white",{"type":88,"value":89,"toc":698},"minimark",[90,147,297,473,527,571,614,646,655],[91,92,95,103,108,113,140],"k-page-hero",{"cta-context":93,"cta-label":94},"demande-cookbook","Request my Cookbook",[96,97,99],"template",{"v-slot:headline":98},"",[100,101,102],"p",{},"The Cookbook™ · Brand strategy · Bugey, Ain",[96,104,105],{"v-slot:title":98},[100,106,107],{},"Your strategy",[96,109,110],{"v-slot:subtitle":98},[100,111,112],{},"Before anything else.",[96,114,115],{"v-slot:description":98},[100,116,117,118,128,129,132,133,139],{},"Before you build, you need to know ",[119,120,127],"span",{"className":121},[122,123,124,125,126],"font-script","text-3xl","ink-primary","leading-none","align-baseline","who you are",".\n",[130,131],"br",{},"The Cookbook",[134,135,138],"sup",{"className":136},[137],"text-[0.5em]","™"," tells you what's true about you, what isn't, and exactly what to do.",[96,141,142],{"v-slot:cta":98},[100,143,94,144],{},[134,145,138],{"className":146},[137],[148,149,152,164],"u-page-section",{":ui":150,"orientation":151},"{\"root\":\"ui-light\",\"container\":\"py-24 sm:py-32 pb-6 sm:pb-6 lg:pb-6\",\"title\":\"text-inverted text-center text-6xl md:text-7xl lg:text-8xl [&>p]:my-0 [&>p]:leading-[inherit]\"}","vertical",[96,153,154],{"v-slot:title":98},[100,155,156,157,163],{},"Why ",[119,158,162],{"className":159},[160,161],"underline-pen","pen-primary","first","?",[96,165,166,245,253,275,290],{"v-slot:description":98},[167,168,179,188,223,230],"div",{"className":169},[170,171,172,173,174,175,176,177,178],"max-w-3xl","mx-auto","mt-10","space-y-6","text-lg","md:text-xl","ink-muted","text-left","leading-relaxed",[100,180,181,182],{},"Most projects start at the end: you want a website, a logo, a campaign. And the real question only shows up when it's time to fill the homepage: ",[119,183,187],{"className":184},[185,186],"text-inverted!","font-semibold","what goes on it?",[189,190,198,206,210,219],"ul",{"className":191},[192,193,194,195,196,197],"list-none","space-y-4","border-l-2","border-(--ui-primary)","ps-6","md:ps-7",[199,200,205],"li",{"className":201},[122,185,202,203,204],"text-2xl","md:text-3xl","leading-tight","What do you do that others don't?",[199,207,209],{"className":208},[122,185,202,203,204],"Who are you speaking to first?",[199,211,213,214],{"className":212},[122,185,202,203,204],"What's never up for negotiation? ",[119,215,218],{"className":216},[174,175,176,217],"align-middle","(Your values)",[199,220,222],{"className":221},[122,185,202,203,204],"And what do you turn down, even when it pays?",[100,224,225,226],{},"With no clear answer, you fill the space with what everyone else writes: “passionate”, “tailor-made”, “we listen”. Six months later the site is live and ",[119,227,229],{"className":228},[185,186],"the same problem is still there.",[100,231,232,240,241],{},[119,233,132,237],{"className":234},[122,235,185,236,125,126],"font-bold","text-[1.4em]",[134,238,138],{"className":239},[137]," answers those questions before anything gets designed: what's true about you, who it's for, what sets you apart, what you stop doing. ",[119,242,244],{"className":243},[185,186],"Once that's written, the rest is no longer a matter of taste.",[167,246],{"className":247},[171,248,249,250,251,252],"my-12","md:my-16","h-0.5","w-24","bg-neutral-900\u002F20",[100,254,261,266,268],{"className":255},[185,256,257,258,204,259,171,260],"text-4xl","md:text-5xl","lg:text-6xl","max-w-4xl","text-center",[119,262,265],{"className":263},[264],"font-heading","Your comms don't create your difference.",[130,267],{},[119,269,274],{"className":270},[122,124,271,272,273],"text-5xl","md:text-6xl","lg:text-7xl","They only show it.",[167,276,281],{"className":277},[171,172,278,279,280],"md:mt-12","w-60","md:w-80",[282,283],"nuxt-img",{"alt":284,"className":285,"format":288,"src":289},"A yellow paper-cut elephant, different from the rest",[286,287],"w-full","h-auto","avif,webp","\u002Fmedias\u002Felephant-jaune-collage.webp",[291,292],"k-scroll-chevron",{"className":293,"color":295,"label":296},[294],"mt-16","#111","So, what's inside?",[148,298,300,311],{":ui":299,"orientation":151},"{\"root\":\"ui-yellow\",\"container\":\"py-24 sm:py-32 pb-6 sm:pb-6 lg:pb-6\",\"title\":\"text-inverted text-center text-6xl md:text-7xl lg:text-8xl [&>p]:my-0 [&>p]:leading-[inherit]\"}",[96,301,302],{"v-slot:title":98},[100,303,304,305],{},"What's ",[119,306,310],{"className":307},[308,309,125],"font-script-force","text-[1.15em]","inside",[96,312,313,323,469],{"v-slot:description":98},[100,314,318,319],{"className":315},[316,317,176,170,171,260,172,178],"text-xl","md:text-2xl","Five pieces, built to hold together. Not a list of deliverables : ",[119,320,322],{"className":321},[185,186],"what each one changes for you.",[167,324,331,369,392,421,445],{"className":325},[326,327,328,329,259,171,330,177],"grid","md:grid-cols-2","gap-6","lg:gap-7","mt-14",[167,332,338,359],{"className":333},[334,335,336,337],"postit","rotate-[-0.6deg]","p-8","md:p-9",[167,339,344,354],{"className":340},[341,342,343],"flex","items-center","gap-3.5",[119,345,353],{"className":346},[341,347,348,342,349,350,351,235,352],"size-9","shrink-0","justify-center","rounded-full","bg-(--ui-primary)","text-black","1",[100,355,358],{"className":356},[122,357,202,203,125],"text-neutral-900","The audit",[100,360,364,365],{"className":361},[362,178,363],"text-neutral-600","mt-5","We look at what's already there, no flattery : your real strengths, your blind spots, the gap between what you're worth and what the world sees. ",[119,366,368],{"className":367},[357,186],"You finally see your organisation the way a new client sees it.",[167,370,373,384],{"className":371},[334,372,336,337],"rotate-[0.5deg]",[167,374,376,380],{"className":375},[341,342,343],[119,377,379],{"className":378},[341,347,348,342,349,350,351,235,352],"2",[100,381,383],{"className":382},[122,357,202,203,125],"The competitive study",[100,385,387,388],{"className":386},[362,178,363],"We map your market to find the ground no one holds. Not to copy the others : ",[119,389,391],{"className":390},[357,186],"to be where they aren't.",[167,393,396,407],{"className":394},[334,395,336,337],"rotate-[-0.4deg]",[167,397,399,403],{"className":398},[341,342,343],[119,400,402],{"className":401},[341,347,348,342,349,350,351,235,352],"3",[100,404,406],{"className":405},[122,357,202,203,125],"The positioning",[100,408,410,411,416,417],{"className":409},[362,178,363],"The core of the reactor : who you are, who you're not, and the little thing that screams ",[119,412,415],{"className":413},[414],"italic","it's you",". ",[119,418,420],{"className":419},[357,186],"One clear sentence beats ten limp slogans.",[167,422,425,436],{"className":423},[334,424,336,337],"rotate-[0.8deg]",[167,426,428,432],{"className":427},[341,342,343],[119,429,431],{"className":430},[341,347,348,342,349,350,351,235,352],"4",[100,433,435],{"className":434},[122,357,202,203,125],"Your voice",[100,437,439,440,444],{"className":438},[362,178,363],"The tone, the words, the images that belong to you alone. ",[119,441,443],{"className":442},[357,186],"Enough to write, post and speak without ever sounding like everyone else",", whether it's us or you at the keyboard.",[167,446,450,461],{"className":447},[334,448,336,337,449],"rotate-[-0.3deg]","md:col-span-2",[167,451,453,457],{"className":452},[341,342,343],[119,454,456],{"className":455},[341,347,348,342,349,350,351,235,352],"5",[100,458,460],{"className":459},[122,357,202,203,125],"The action plan",[100,462,464,465],{"className":463},[362,178,363],"What we do, in what order, and why. Website, content, social, internal tools : every brick follows from the strategy, none is there out of habit. ",[119,466,468],{"className":467},[357,186],"A roadmap, not a shopping list.",[291,470],{"className":471,"color":295,"label":472},[294],"And who owns this document?",[148,474,476,487],{":ui":475,"orientation":151},"{\"root\":\"ui-dark\",\"container\":\"py-24 sm:py-32 pb-6 sm:pb-6 lg:pb-6\",\"title\":\"text-white text-center text-6xl md:text-7xl lg:text-8xl [&>p]:my-0 [&>p]:leading-[inherit]\"}",[96,477,478],{"v-slot:title":98},[100,479,480,481,483],{},"It's yours.",[130,482],{},[119,484,486],{"className":485},[308,124,271,272,273],"Whatever happens.",[96,488,489,522],{"v-slot:description":98},[167,490,493,505,514],{"className":491},[170,171,172,173,174,175,492,177,178],"text-(--ui-text-toned)",[100,494,495,496],{},"Let's be clear, because it's the question everyone quietly asks : ",[119,497,500,501,504],{"className":498},[499,186],"text-white","the Cookbook",[134,502,138],{"className":503},[137]," is not a toll gate to sell you the rest.",[100,506,507,508,513],{},"Continue with us, do it alone, or hand it to another provider. ",[119,509,512],{"className":510},[122,511,125,126,124],"text-[1.45em]","The document is yours",", and it keeps all its value whatever you decide next. It's your strategy, not our leash.",[100,515,516,517,521],{},"We own that, even if it's counter-intuitive for a company : ",[119,518,520],{"className":519},[499,186],"a client who leaves with a clear vision, even without us, is a win."," The rest is your call.",[291,523],{"className":524,"color":525,"label":526},[294],"var(--ui-primary)","All right. How do we get it?",[148,528,529,541],{":ui":150,"orientation":151},[96,530,531],{"v-slot:title":98},[100,532,533,534],{},"How we ",[119,535,540],{"className":536},[537,538,539],"stabilo","stabilo-black","text-(--ui-primary)","write it",[96,542,543,567],{"v-slot:description":98},[167,544,546,554],{"className":545},[170,171,172,173,174,175,176,177,178],[100,547,548,549,553],{},"Most agencies start by talking. We stay quiet. ",[119,550,552],{"className":551},[122,236,125,126,124],"Silence is golden :"," before writing a single line, we truly listen.",[100,555,556,557,561,562],{},"It runs on ",[119,558,560],{"className":559},[185,186],"Deep Interviews",", the kind that dig down to what's buried : your vision, your values, your sticking points. And if it takes that, we immerse ourselves : time spent inside your walls, a day at your side. Understanding your reality can't be guessed from afar. ",[119,563,566],{"className":564},[122,236,125,126,124,565],"not-italic","It's lived.",[291,568],{"className":569,"color":295,"label":570},[294],"And if we're not a fit?",[148,572,573,583],{":ui":299,"orientation":151},[96,574,575],{"v-slot:title":98},[100,576,577,578],{},"We'll ",[119,579,582],{"className":580},[160,581],"pen-white","tell you",[96,584,585,610],{"v-slot:description":98},[167,586,588,594,607],{"className":587},[170,171,172,173,174,175,176,177,178],[100,589,132,590,593],{},[134,591,138],{"className":592},[137]," sometimes reveals an uncomfortable truth : that we're not meant to work together.",[100,595,596,597,601,602],{},"When that happens, ",[119,598,600],{"className":599},[185,186],"we tell you."," We don't force fate, we don't sell you a follow-up you don't need. ",[119,603,606],{"className":604},[122,511,125,126,605],"text-inverted","We'd rather a real \"no\" than a fake \"yes\".",[100,608,609],{},"That's part of the document's value too : even when it rules us out, it saved you precious time. You leave knowing where you're headed.",[291,611],{"className":612,"color":295,"label":613},[294],"Want something concrete?",[148,615,617,627],{":ui":616,"orientation":151},"{\"root\":\"ui-dark\",\"container\":\"py-24 sm:py-32 pb-6 sm:pb-6 lg:pb-6 text-center\",\"title\":\"text-white text-center text-6xl md:text-7xl lg:text-8xl [&>p]:my-0 [&>p]:leading-[inherit]\"}",[96,618,619],{"v-slot:title":98},[100,620,621,622],{},"They asked us for ",[119,623,626],{"className":624},[625,581],"strike-pen","a website",[96,628,629,634,638,642],{"v-slot:description":98},[100,630,633],{"className":631},[122,235,256,257,124,260,632],"mt-4","The Cookbook™ revealed something else.",[100,635,637],{"className":636},[316,317,492,170,171,260,172,178],"Two organisations, two trades, two problems with nothing in common. In both cases, the real answer wasn't the one they came looking for.",[639,640],"k-case-study-list",{":cards-only":641},"true",[291,643],{"className":644,"color":525,"label":645},[294],"The questions we get asked",[647,648],"k-faq",{":items":649,"chevronLabel":650,"ctaLabel":651,"ctaText":652,"subtitle":653,"title":654},"[{\"q\":\"What is a brand cookbook?\",\"icon\":\"i-lucide-book-open\",\"a\":\"It's a single strategic document that spells out who you are, who you're not, and exactly what to do : audit, competitive study, positioning, your « voice » and an action plan. It's your brand's recipe, written \u003Cstrong>before\u003C\u002Fstrong> building anything. Reusable, and made for you alone.\\n\"},{\"q\":\"What if I just want a website?\",\"icon\":\"i-lucide-layout-template\",\"a\":\"We hear it often, and it's fair. But a website is only the visible part : for it to truly work for you, it has to say the right thing, to the right person, the right way. The \u003Cstrong>Cookbook\u003Csup class=\\\"text-[0.5em]\\\">™\u003C\u002Fsup>\u003C\u002Fstrong> answers those questions. Without it, we build a nice façade on foundations we haven't checked.\\n\"},{\"q\":\"How long does it take?\",\"icon\":\"i-lucide-clock\",\"a\":\"Count on \u003Cstrong>1 to 3 months\u003C\u002Fstrong> depending on the depth of the project and your availability for the interviews. We don't rush the listening, that's where it all happens ; but we don't drag it out either. We give you a realistic timeline from the start.\\n\"},{\"q\":\"What happens to the Cookbook™ if we stop there?\",\"icon\":\"i-lucide-gift\",\"a\":\"It stays entirely yours. Continue with us, do it alone, or hand it to another provider : the document keeps all its value whatever you decide. We don't lock you in ; we give you a clear vision, and you keep the wheel.\\n\"},{\"q\":\"How much does it cost?\",\"icon\":\"i-lucide-euro\",\"a\":\"The \u003Cstrong>Cookbook\u003Csup class=\\\"text-[0.5em]\\\">™\u003C\u002Fsup>\u003C\u002Fstrong> is a service in its own right, with its own price, on quote. We just refuse to invent a number before knowing you : a figure plucked from thin air would be a lie. It's a short, \u003Cstrong>well-defined step, not a blank cheque\u003C\u002Fstrong>  : you know exactly what you're getting into before committing. And the budget for what we \u003Cstrong>build next\u003C\u002Fstrong> is decided later, once the project is clear.\\n\"}]","Ready to get your strategy clear?","Ask us","A question that isn't here?","…about the Cookbook™.","\u003Cspan class='stabilo stabilo-white'>The questions\u003C\u002Fspan> we're often asked",[148,656,658,663],{":ui":657,"orientation":151},"{\"root\":\"ui-dark\",\"container\":\"py-24 sm:py-32 text-center\",\"title\":\"text-white text-center text-6xl md:text-7xl lg:text-8xl [&>p]:my-0 [&>p]:leading-[inherit]\"}",[96,659,660],{"v-slot:title":98},[100,661,662],{},"Where do we start?",[96,664,665,685,691],{"v-slot:description":98},[167,666,669,676],{"className":667},[170,171,668,316,317,499,178],"mt-8",[100,670,671,672],{},"Not with a signature. ",[119,673,675],{"className":674},[122,124,236,125,126],"With a conversation.",[100,677,680,681,684],{"className":678},[679],"mt-6","We get to know each other, we see whether your project and the way we work fit, and we tell you honestly what a Cookbook",[134,682,138],{"className":683},[137]," would change for you.",[100,686,690],{"className":687},[122,499,256,257,688,125,689],"mt-12","-mb-1","Let's get your strategy clear.",[167,692,694],{"className":693},[341,349,668],[695,696],"k-cta-button",{"context":93,"label":697},"Request my Cookbook™",{"title":98,"searchDepth":83,"depth":83,"links":699},[],"Kiwea's Cookbook™: the document that spells out who you are, who you're not, and what to do. Positioning, voice, action plan. Before we build, we get your strategy clear. Bugey, Ain, Geneva.","md",true,{},{"title":68,"order":70},null,{"title":86,"description":700},{"loc":8,"lastmod":708,"changefreq":709,"priority":710},"2026-07-29","monthly",0.9,"c9F_Jp8LIGmU_RP1nSbufcfYtHQ6yh3lp3n5WIPPCpE",{"fr":8,"en":8},[714,766],{"id":715,"title":716,"cardCta":717,"category":720,"dir":723,"extension":724,"logoAlt":725,"logoCard":727,"logoCardClass":728,"logoModal":729,"meta":730,"order":70,"pivot":731,"points":738,"publishedAt":705,"quote":748,"quoteAuthor":751,"screenshot":753,"screenshotAlt":754,"siteUrl":757,"stem":758,"story":759,"tagline":762,"__hash__":765,"bodyAst":705},"study_cases\u002Fstudy-cases\u002Fjagal.yml","JAGAL — Maison d'Art",{"fr":718,"en":719},"Découvrir l'étude de cas →","Read the case study →",{"fr":721,"en":722},"Galerie d'art contemporain à Genève","Contemporary art gallery in Geneva","jagal","yml",{"fr":726,"en":726},"Jagal — Maison d'Art","logo-black.webp","bottom-0 h-14 md:h-16","logo-white.webp",{},{"title":732,"body":735},{"fr":733,"en":734},"Vous changez de cap ?","Changing direction?",{"fr":736,"en":737},"Vous changez d'activité, de nom, de direction ? Alors vous savez déjà ce que beaucoup découvrent trop tard : un beau site ne suffit pas. Ce qui compte, c'est de faire évoluer votre marque sans la trahir, élargir le regard sans perdre l'âme. C'est exactement le travail qu'on a fait ici, et il commence toujours pareil : par un Cookbook™.","Changing your business, your name, your direction? Then you already know what many discover too late: a beautiful website isn't enough. What matters is evolving your brand without betraying it, widening the view without losing the soul. That's exactly the work we did here, and it always starts the same way: with a Cookbook™.",[739,742,745],{"fr":740,"en":741},"Identité & positionnement tirés de nos Deep Interviews.","Identity & positioning drawn from our Deep Interviews.",{"fr":743,"en":744},"Site sur-mesure qui respire l'ambiance de la galerie.","A bespoke site that breathes the gallery's atmosphere.",{"fr":746,"en":747},"Réseaux, contenus & preuve sociale pour faire venir le bon public.","Social, content & social proof to bring in the right audience.",{"fr":749,"en":750},"« [Témoignage à récolter.] »","“[Testimonial to be collected.]”",{"fr":752,"en":752},"Jérôme Ruffin — Jagal","screen.webp",{"fr":755,"en":756},"Le site de Jagal — Maison d'Art","Jagal — Maison d'Art website","https:\u002F\u002Fjagal.swiss","study-cases\u002Fjagal",{"fr":760,"en":761},"Une galerie tenue par une poignée de passionnés, avec une atmosphère unique, et un digital qui ne la racontait pas. Tout est parti du Cookbook™, le document stratégique qui a capté qui ils sont vraiment. Puis on a construit un écosystème sur-mesure qui traduit le lieu : son exigence, sa chaleur, son parti-pris.","A gallery run by a handful of passionate people, with a singular atmosphere, and a digital presence that didn't tell that story. It all started with the Cookbook™, the strategic document that captured who they truly are. Then we built a bespoke ecosystem that captures the place: its standards, its warmth, its point of view.",{"fr":763,"en":764},"Décomplexer l'art contemporain et donner envie de franchir la porte.","Take the intimidation out of contemporary art and make people want to step inside.","WeSadxkIGD0E3l-t0-6fclilZq_ow-7idxXn6kX0UJI",{"id":767,"title":768,"cardCta":769,"category":770,"dir":773,"extension":724,"logoAlt":774,"logoCard":775,"logoCardClass":776,"logoModal":777,"meta":778,"order":83,"pivot":779,"points":786,"publishedAt":705,"quote":796,"quoteAuthor":797,"screenshot":753,"screenshotAlt":800,"siteUrl":803,"stem":804,"story":805,"tagline":808,"__hash__":811,"bodyAst":705},"study_cases\u002Fstudy-cases\u002Fle-lab.yml","Le LAB — Bugey",{"fr":718,"en":719},{"fr":771,"en":772},"Centre de langues, cultures et numérique dans le Bugey","Languages, cultures & digital centre in the Bugey","le-lab",{"fr":768,"en":768},"logo-light.webp","bottom-2 h-16 md:h-20","logo-dark.webp",{},{"title":780,"body":783},{"fr":781,"en":782},"Vos outils ne suivent plus ?","Your tools can't keep up?",{"fr":784,"en":785},"Votre activité a grandi plus vite que vos outils ? Les inscriptions dans un tableur, l'équipe qui sature, les journées mangées par l'administratif ? C'était le point de départ du LAB. On n'a pas commencé par le site, on a commencé par comprendre. C'est ça, un Cookbook™ : le diagnostic avant l'outil.","Has your activity grown faster than your tools? Registrations in a spreadsheet, a team stretched thin, days eaten by admin? That was the LAB's starting point. We didn't start with the website, we started by understanding. That's what a Cookbook™ is: the diagnosis before the tool.",[787,790,793],{"fr":788,"en":789},"Identité complète, du logo au ton de voix.","A full identity, from logo to tone of voice.",{"fr":791,"en":792},"Plateforme sur-mesure : inscriptions, paiements, gestion.","A bespoke platform: sign-ups, payments, management.",{"fr":794,"en":795},"Un parcours pensé pour donner envie de s'inscrire.","A journey designed to make people want to enrol.",{"fr":749,"en":750},{"fr":798,"en":799},"L'équipe du LAB — Bugey","The LAB team — Bugey",{"fr":801,"en":802},"Le site du LAB — Bugey","Le LAB — Bugey website","https:\u002F\u002Flelab-bugey.fr","study-cases\u002Fle-lab",{"fr":806,"en":807},"Un centre qui bouscule les codes de l'apprentissage : langues, cultures, numérique. Tout est parti du Cookbook™, puis on a bâti une identité complète et une plateforme sur-mesure, des inscriptions jusqu'à la gestion du quotidien.","A centre that shakes up the way we learn: languages, cultures, digital. It all started with the Cookbook™, then we built a full identity and a bespoke platform, from sign-ups all the way to day-to-day management.",{"fr":809,"en":810},"Remettre les fondations d'aplomb et donner envie d'apprendre.","Get the foundations right, then make people want to learn.","9z6VgABtbFqPbE2XcqNCTvExZIkfplJdA-KBQLoFofw",{"jagal":77,"le-lab":81},1786548871763]