[{"data":1,"prerenderedAt":838},["ShallowReactive",2],{"content-path-en-confidentialite":3,"content-path-en-mentions-legales":4,"content-path-en-etudes-de-cas":5,"header-nav-en":6,"page-en-\u002Fcase-studies\u002Fjagal":20,"i18n-paths-en-\u002Fcase-studies\u002Fjagal":43,"case-study-jagal-en":45,"content-nav-en":833},"\u002Fprivacy","\u002Flegal-notice","\u002Fcase-studies",[7],{"title":8,"path":5,"stem":9,"children":10,"order":19},"Case studies","etudes-de-cas",[11,15],{"title":12,"path":13,"stem":14},"JAGAL","\u002Fcase-studies\u002Fjagal","etudes-de-cas\u002Fjagal",{"title":16,"path":17,"stem":18},"Le LAB","\u002Fcase-studies\u002Fle-lab","etudes-de-cas\u002Fle-lab",2,{"id":21,"title":22,"body":23,"description":33,"extension":34,"indexable":35,"meta":36,"navigation":37,"ogImage":38,"path":13,"robots":38,"schemaOrg":38,"seo":39,"sitemap":40,"stem":14,"__hash__":42},"content_en\u002Fetudes-de-cas\u002Fjagal.md","JAGAL case study, contemporary art gallery in Geneva",{"type":24,"value":25,"toc":30},"minimark",[26],[27,28],"k-case-study-page",{"slug":29},"jagal",{"title":31,"searchDepth":19,"depth":19,"links":32},"",[],"How Kiwea took the intimidation out of contemporary art for JAGAL, a Geneva gallery: identity, bespoke site and digital ecosystem.","md",true,{},{"title":12},null,{"title":22,"description":33},{"loc":13,"lastmod":41},"2026-07-21","58TnvYog1Q_rRczTpzunEwiVIyDvbP3CpX0PJ_IJ0zw",{"fr":44,"en":13},"\u002Fetudes-de-cas\u002Fjagal",{"id":46,"title":47,"cardCta":48,"category":51,"dir":29,"extension":54,"logoAlt":55,"logoCard":57,"logoCardClass":58,"logoModal":59,"meta":60,"order":61,"points":62,"publishedAt":38,"quote":72,"quoteAuthor":75,"screenshot":77,"screenshotAlt":78,"siteUrl":81,"stem":82,"story":83,"tagline":86,"__hash__":89,"bodyAst":90},"study_cases\u002Fstudy-cases\u002Fjagal.yml","JAGAL — Maison d'Art",{"fr":49,"en":50},"Découvrir l'étude de cas →","Read the case study →",{"fr":52,"en":53},"Galerie d'art contemporain à Genève","Contemporary art gallery in Geneva","yml",{"fr":56,"en":56},"Jagal — Maison d'Art","logo-black.webp","bottom-0 h-14 md:h-16","logo-white.webp",{},1,[63,66,69],{"fr":64,"en":65},"Identité & positionnement tirés de nos Deep Interviews.","Identity & positioning drawn from our Deep Interviews.",{"fr":67,"en":68},"Site sur-mesure qui respire l'ambiance de la galerie.","A bespoke site that breathes the gallery's atmosphere.",{"fr":70,"en":71},"Réseaux, contenus & preuve sociale pour faire venir le bon public.","Social, content & social proof to bring in the right audience.",{"fr":73,"en":74},"« [Témoignage à récolter.] »","“[Testimonial to be collected.]”",{"fr":76,"en":76},"Jérôme Ruffin — Jagal","screen.webp",{"fr":79,"en":80},"Le site de Jagal — Maison d'Art","Jagal — Maison d'Art website","https:\u002F\u002Fjagal.swiss","study-cases\u002Fjagal",{"fr":84,"en":85},"Une galerie tenue par une poignée de passionnés, avec une atmosphère unique, et un digital qui ne la racontait pas. Tout est parti du Cookbook™, le document stratégique qui a capté qui ils sont vraiment. Puis on a construit un écosystème sur-mesure qui traduit le lieu : son exigence, sa chaleur, son parti-pris.","A gallery run by a handful of passionate people, with a singular atmosphere, and a digital presence that didn't tell that story. It all started with the Cookbook™, the strategic document that captured who they truly are. Then we built a bespoke ecosystem that captures the place: its standards, its warmth, its point of view.",{"fr":87,"en":88},"Décomplexer l'art contemporain et donner envie de franchir la porte.","Take the intimidation out of contemporary art and make people want to step inside.","VnVFCBvK453drs2aYQW60C5FOZmUGgGeJn3Q8zexcfY",{"type":91,"children":92},"root",[93,101,108,113,134,143,157,163,168,180,192,201,207,212,220,225,237,243,255,272,282,292,298,308,318,328,338,344,351,370,376,388,393,398,406,458,464,497,503,529,535,540,559,571,577,582,594,599,605,610,616,635,707,726,738,744,797,803,808,820,825],{"type":94,"tag":95,"props":96,"children":97},"element","p",{},[98],{"type":99,"value":100},"text","A gallery that tore down the white wall: a sofa in the middle of the hang, a coffee in front of a piece, a conversation if you feel like one. In real life, everything was right. Online, there was almost nothing. Our job: make the door as easy to push open on a screen as it is on the pavement.",{"type":94,"tag":102,"props":103,"children":105},"h2",{"id":104},"the-client",[106],{"type":99,"value":107},"The client",{"type":94,"tag":95,"props":109,"children":110},{},[111],{"type":99,"value":112},"JAGAL — Maison d'Art is a contemporary art gallery in Chêne-Bougeries, on the edge of Geneva. Open Tuesday to Saturday, free entry. Founded by Jérôme Ruffin, it picks up where iDroom left off, his first gallery, dedicated to urban art.",{"type":94,"tag":95,"props":114,"children":115},{},[116,118,124,126,132],{"type":99,"value":117},"Its singularity comes down to two words: ",{"type":94,"tag":119,"props":120,"children":121},"strong",{},[122],{"type":99,"value":123},"Maison d'Art.",{"type":99,"value":125}," The opposite of the ",{"type":94,"tag":127,"props":128,"children":129},"em",{},[130],{"type":99,"value":131},"white cube",{"type":99,"value":133},", that white-walled space nobody dares walk into. Here, the place is designed like an apartment: crafted lighting, chosen furniture, a sofa, a coffee. You look in silence, or you strike up a conversation.",{"type":94,"tag":95,"props":135,"children":136},{},[137],{"type":94,"tag":138,"props":139,"children":142},"img",{"alt":140,"src":141},"JAGAL's living room: a sofa facing a stone wall, a work on the wall, a coffee table. You sit down, you look, you talk.","\u002Fmedias\u002Fstudy-cases\u002Fjagal\u002Fsalle.webp",[],{"type":94,"tag":144,"props":145,"children":146},"kc-callout",{},[147],{"type":94,"tag":95,"props":148,"children":149},{},[150,155],{"type":94,"tag":119,"props":151,"children":152},{},[153],{"type":99,"value":154},"The ingredient that screams “this is them”:",{"type":99,"value":156}," a gallery you dare walk into. Going from iDroom to JAGAL isn't a break, it's a widening gaze: from urban art to contemporary art at large. The whole project came down to making that hospitality live everywhere, right down to the site.",{"type":94,"tag":102,"props":158,"children":160},{"id":159},"the-starting-point",[161],{"type":99,"value":162},"The starting point",{"type":94,"tag":95,"props":164,"children":165},{},[166],{"type":99,"value":167},"On one side: a strong concept, a refined space, a demanding programme, an honest vision. On the other: a digital presence that barely existed and a brand still waiting to be written.",{"type":94,"tag":95,"props":169,"children":170},{},[171,173,178],{"type":99,"value":172},"And one of the toughest playing fields in Europe. Geneva has a rare density of collectors, but a ",{"type":94,"tag":119,"props":174,"children":175},{},[176],{"type":99,"value":177},"polarised",{"type":99,"value":179}," market: international mega-galleries at the top, passion-driven galleries fighting to exist underneath. The historic gallery district has lost half its occupants since COVID. The scene is codified, cautious, and credibility has to be earned.",{"type":94,"tag":95,"props":181,"children":182},{},[183,185,190],{"type":99,"value":184},"The conclusion, stated up front: ",{"type":94,"tag":119,"props":186,"children":187},{},[188],{"type":99,"value":189},"in a market saturated at the top and fragile at the bottom, imitating means disappearing.",{"type":99,"value":191}," The only way out is sharp differentiation. Not a race to stockpile “blue-chip” artists: an identity no other gallery can claim.",{"type":94,"tag":193,"props":194,"children":195},"blockquote",{},[196],{"type":94,"tag":95,"props":197,"children":198},{},[199],{"type":99,"value":200},"The gap to close: a soul, already there inside the walls; a brand and a digital ecosystem, to be built almost from scratch. The whole assignment lives in the coherence between the two.",{"type":94,"tag":102,"props":202,"children":204},{"id":203},"the-stance",[205],{"type":99,"value":206},"The stance",{"type":94,"tag":95,"props":208,"children":209},{},[210],{"type":99,"value":211},"The brief could have boiled down to “build us a nice site”. A nice site, we know how to do. But that wasn't the real challenge.",{"type":94,"tag":95,"props":213,"children":214},{},[215],{"type":94,"tag":119,"props":216,"children":217},{},[218],{"type":99,"value":219},"The real challenge: make the door as easy to push open online as it is in real life.",{"type":94,"tag":95,"props":221,"children":222},{},[223],{"type":99,"value":224},"Because the fear of crossing a gallery's threshold doesn't vanish in front of a screen: that's where it starts. An art site that impresses, that talks insider to insider, that explains nothing, is one more white cube. We needed the opposite: a site that welcomes, that answers the questions people don't dare ask, that makes you want to step in.",{"type":94,"tag":95,"props":226,"children":227},{},[228,230,235],{"type":99,"value":229},"So we built the brand and the ecosystem around one simple principle: ",{"type":94,"tag":119,"props":231,"children":232},{},[233],{"type":99,"value":234},"respect the art world's codes for credibility, and break them just enough to stay accessible.",{"type":99,"value":236}," Both at once. That's where all the difficulty is, and all the value.",{"type":94,"tag":102,"props":238,"children":240},{"id":239},"what-we-left-out",[241],{"type":99,"value":242},"What we left out",{"type":94,"tag":95,"props":244,"children":245},{},[246,248,253],{"type":99,"value":247},"A good recipe is also about what you decide ",{"type":94,"tag":119,"props":249,"children":250},{},[251],{"type":99,"value":252},"not",{"type":99,"value":254}," to put in.",{"type":94,"tag":95,"props":256,"children":257},{},[258,263,265,270],{"type":94,"tag":119,"props":259,"children":260},{},[261],{"type":99,"value":262},"We advised against adding a shop to the site.",{"type":99,"value":264}," The idea was tempting: a selection of art-de-vivre objects, an extra revenue stream, one more e-commerce tab. We said no. Bolting a shop onto the gallery meant risking a blurred high-end positioning and a diluted “Maison d'Art” message. We recommended a ",{"type":94,"tag":119,"props":266,"children":267},{},[268],{"type":99,"value":269},"separate sister brand",{"type":99,"value":271},", linked to JAGAL by elegant bridges rather than by a tab, so each world keeps its clarity. We talked it through together, at length: the final call was his. We laid out our arguments, he chose to follow us.",{"type":94,"tag":95,"props":273,"children":274},{},[275,280],{"type":94,"tag":119,"props":276,"children":277},{},[278],{"type":99,"value":279},"We didn't want to “be everywhere”.",{"type":99,"value":281}," Rather than a profile on every network, with the risk of ghost accounts damaging the image, we picked three high-value channels and looked after them properly. Three living presences beat six abandoned shop windows.",{"type":94,"tag":95,"props":283,"children":284},{},[285,290],{"type":94,"tag":119,"props":286,"children":287},{},[288],{"type":99,"value":289},"We didn't chase “blue-chip” artists.",{"type":99,"value":291}," In this market, imitating the mega-galleries was lost before it started. We committed to a line: authenticity and coherence over the reassuring name.",{"type":94,"tag":102,"props":293,"children":295},{"id":294},"the-recipe",[296],{"type":99,"value":297},"The recipe",{"type":94,"tag":95,"props":299,"children":300},{},[301,306],{"type":94,"tag":119,"props":302,"children":303},{},[304],{"type":99,"value":305},"01. Assert the “Maison d'Art” identity.",{"type":99,"value":307},"\nPut into words what JAGAL is, and just as importantly, what it will never be: an elitist place, a soulless white gallery, somewhere you don't dare walk into. Give the concept a body: a personal welcome, an approach that takes the intimidation away, events that make the place a genuine cultural outing.",{"type":94,"tag":95,"props":309,"children":310},{},[311,316],{"type":94,"tag":119,"props":312,"children":313},{},[314],{"type":99,"value":315},"02. Design the digital ecosystem.",{"type":99,"value":317},"\nBuild the site and its foundations from scratch, turning the atmosphere of the place into an online experience. This is the founding act.",{"type":94,"tag":95,"props":319,"children":320},{},[321,326],{"type":94,"tag":119,"props":322,"children":323},{},[324],{"type":99,"value":325},"03. Bring it to life.",{"type":99,"value":327},"\nThe content that feeds the brand day to day and works the search rankings: the editorial magazine, the calendar, the social proof, the networks. A living brand, not a frozen brochure.",{"type":94,"tag":95,"props":329,"children":330},{},[331,336],{"type":94,"tag":119,"props":332,"children":333},{},[334],{"type":99,"value":335},"04. Maintain and enrich.",{"type":99,"value":337},"\nLong-term support: monthly workshops to analyse the results, content management, SEO tracking, targeted campaigns, press relations and partnerships. And the client keeps his hand on the art: Kiwea brings the brand, the design and the performance, Jérôme Ruffin keeps artistic direction.",{"type":94,"tag":102,"props":339,"children":341},{"id":340},"what-we-built",[342],{"type":99,"value":343},"What we built",{"type":94,"tag":345,"props":346,"children":348},"h3",{"id":347},"the-jagalswiss-site-built-to-welcome",[349],{"type":99,"value":350},"The jagal.swiss site, built to welcome",{"type":94,"tag":95,"props":352,"children":353},{},[354,356,361,363,368],{"type":99,"value":355},"An elegant, modern, mobile-first site that puts the works and the atmosphere front and centre. An architecture that answers the visitor's real questions: what does JAGAL offer? who is its soul? what is the experience like? where does the gallery come from? The structuring sections (",{"type":94,"tag":119,"props":357,"children":358},{},[359],{"type":99,"value":360},"About, Artists, Exhibitions, Le Salon, Contact",{"type":99,"value":362},") and, on the key pages, a ",{"type":94,"tag":119,"props":364,"children":365},{},[366],{"type":99,"value":367},"FAQ that removes the barriers",{"type":99,"value":369},": “Do I need to know about art to visit?”, “What budget for a first piece?”. All the copywriting handled by Kiwea; the client validates.",{"type":94,"tag":345,"props":371,"children":373},{"id":372},"the-artists-the-gallerys-engine",[374],{"type":99,"value":375},"The artists, the gallery's engine",{"type":94,"tag":95,"props":377,"children":378},{},[379,381,386],{"type":99,"value":380},"Each of the 15 represented artists has their own presence on the site, and it's the area where we worked the search rankings hardest. This isn't a convenient trade-off: ",{"type":94,"tag":119,"props":382,"children":383},{},[384],{"type":99,"value":385},"the artists are the gallery's engine.",{"type":99,"value":387}," People search for them by name, long before the name of the place.",{"type":94,"tag":95,"props":389,"children":390},{},[391],{"type":99,"value":392},"There's a deeper reason, and it's strategic. To keep working with renowned artists, as it already does, JAGAL needs a flawless online presence. An artist doesn't attach their name to anything below their standard of quality. The gallery that represents them puts a part of them on show: a neglected site means a neglected artist. The care given to those pages isn't cosmetic, it's what lets the gallery keep attracting.",{"type":94,"tag":95,"props":394,"children":395},{},[396],{"type":99,"value":397},"On top of that, around fifteen exhibitions documented since 2020, past, current and upcoming, each with its page, its text, its opening-night details, its “add to calendar” and “share” functions. The gallery finally has an online memory, not just a present tense.",{"type":94,"tag":95,"props":399,"children":400},{},[401],{"type":94,"tag":138,"props":402,"children":405},{"alt":403,"src":404},"Overhead view of JAGAL's hang: the works spread across two levels, the glass staircase, the plants.","\u002Fmedias\u002Fstudy-cases\u002Fjagal\u002Fescalier.webp",[],{"type":94,"tag":144,"props":407,"children":408},{},[409,415,427,439],{"type":94,"tag":345,"props":410,"children":412},{"id":411},"zoom-nearly-200-pages-of-seo-optimised-content",[413],{"type":99,"value":414},"ZOOM: nearly 200 pages of SEO-optimised content",{"type":94,"tag":95,"props":416,"children":417},{},[418,420,425],{"type":99,"value":419},"Being a beautiful gallery is worth nothing if nobody finds you. So we built a massive content base: ",{"type":94,"tag":119,"props":421,"children":422},{},[423],{"type":99,"value":424},"nearly 200 pages optimised for search",{"type":99,"value":426},". Not filler: useful content.",{"type":94,"tag":95,"props":428,"children":429},{},[430,432,437],{"type":99,"value":431},"The heart of it: ",{"type":94,"tag":119,"props":433,"children":434},{},[435],{"type":99,"value":436},"a real page for every work.",{"type":99,"value":438}," Each one with a written description, precise, built for search, not a photo dropped in the wild. We tell the work's story, we place it, we make it understandable. It's exactly the “Maison d'Art” spirit moved online: where others line up mute visuals, we take the time to explain.",{"type":94,"tag":95,"props":440,"children":441},{},[442,444,449,451,456],{"type":99,"value":443},"The result works twice over. The gallery becomes ",{"type":94,"tag":119,"props":445,"children":446},{},[447],{"type":99,"value":448},"findable",{"type":99,"value":450}," on precise searches (an artist, a technique, a beginner collector's question). And above all, it ",{"type":94,"tag":119,"props":452,"children":453},{},[454],{"type":99,"value":455},"answers before the visit even happens",{"type":99,"value":457},": the person who didn't dare come in finds the words, the context, the answers first. SEO here isn't just about traffic: it makes people want to step in.",{"type":94,"tag":345,"props":459,"children":461},{"id":460},"le-salon-the-magazine-with-a-voice",[462],{"type":99,"value":463},"“Le Salon”, the magazine with a voice",{"type":94,"tag":95,"props":465,"children":466},{},[467,469,474,476,481,483,488,490,495],{"type":99,"value":468},"A substantial editorial magazine, engine of both search and storytelling. Its singularity: ",{"type":94,"tag":119,"props":470,"children":471},{},[472],{"type":99,"value":473},"most articles are written in the first person, from interviews with Jérôme Ruffin.",{"type":99,"value":475}," It isn't the gallery “communicating”, it's a gallerist talking. Useful, honest, jargon-free, right down to taking positions on prices and the market. The first pillar published sets the tone: ",{"type":94,"tag":127,"props":477,"children":478},{},[479],{"type":99,"value":480},"“Buying your first artwork: an honest gallerist's guide”",{"type":99,"value":482},". Launched in ",{"type":94,"tag":119,"props":484,"children":485},{},[486],{"type":99,"value":487},"May 2026",{"type":99,"value":489},", Le Salon publishes ",{"type":94,"tag":119,"props":491,"children":492},{},[493],{"type":99,"value":494},"two articles a month",{"type":99,"value":496},", alternating long-form pieces, first-person conversations and practical guides.",{"type":94,"tag":345,"props":498,"children":500},{"id":499},"three-networks-chosen",[501],{"type":99,"value":502},"Three networks, chosen",{"type":94,"tag":95,"props":504,"children":505},{},[506,508,513,515,520,522,527],{"type":99,"value":507},"Not “everything everywhere”: three high-value channels, each with its role. ",{"type":94,"tag":119,"props":509,"children":510},{},[511],{"type":99,"value":512},"Instagram",{"type":99,"value":514}," for visual storytelling and emotion, the main shop window. ",{"type":94,"tag":119,"props":516,"children":517},{},[518],{"type":99,"value":519},"Facebook",{"type":99,"value":521}," for events and the local community. ",{"type":94,"tag":119,"props":523,"children":524},{},[525],{"type":99,"value":526},"LinkedIn",{"type":99,"value":528}," for credibility, partners and the founder's voice. Content tailored to each, rather than one post cloned six times.",{"type":94,"tag":345,"props":530,"children":532},{"id":531},"you-dont-sell-art-the-way-you-sell-an-object",[533],{"type":99,"value":534},"You don't sell art the way you sell an object",{"type":94,"tag":95,"props":536,"children":537},{},[538],{"type":99,"value":539},"No conversion funnel here. Nobody buys a work in three clicks because a banner cranked up the pressure, and thank goodness for that.",{"type":94,"tag":95,"props":541,"children":542},{},[543,545,550,552,557],{"type":99,"value":544},"The site is after something else. It leads to ",{"type":94,"tag":119,"props":546,"children":547},{},[548],{"type":99,"value":549},"contact",{"type":99,"value":551},". Contact leads to a ",{"type":94,"tag":119,"props":553,"children":554},{},[555],{"type":99,"value":556},"meeting",{"type":99,"value":558},". And the meeting might lead, one day, to a purchase. Or not, and that's perfectly fine: a gallery lives on relationships, not on average basket size. What's at stake online isn't the sale, it's the urge to push the door open.",{"type":94,"tag":95,"props":560,"children":561},{},[562,564,569],{"type":99,"value":563},"Hence the first objective, which never moved a millimetre: make JAGAL's digital presence ",{"type":94,"tag":119,"props":565,"children":566},{},[567],{"type":99,"value":568},"match what the gallery actually is",{"type":99,"value":570},". Everything else follows from that.",{"type":94,"tag":345,"props":572,"children":574},{"id":573},"infuse-dont-hammer",[575],{"type":99,"value":576},"Infuse, don't hammer",{"type":94,"tag":95,"props":578,"children":579},{},[580],{"type":99,"value":581},"None of this came out right first time. The editorial content took several passes, and that was the point: the right tone only shows up on the reread.",{"type":94,"tag":95,"props":583,"children":584},{},[585,587,592],{"type":99,"value":586},"The trap was tempting, though. Drop “Maison d'Art” into every paragraph, repeat “dare to step in” on every page, line up the keywords: it shows, and it convinces nobody. A brand that describes itself on a loop is a brand that doubts. We wanted the opposite: for what JAGAL is to ",{"type":94,"tag":119,"props":588,"children":589},{},[590],{"type":99,"value":591},"infuse",{"type":99,"value":593}," the text. To feel it in the tone, in the rhythm, in the questions we choose to tackle and in the ones we dare leave open, without ever having to proclaim it.",{"type":94,"tag":95,"props":595,"children":596},{},[597],{"type":99,"value":598},"So we reworked the copy. Then we reworked it again. Until you could understand the place without anyone ever having to explain it to you.",{"type":94,"tag":345,"props":600,"children":602},{"id":601},"a-brand-embodied-end-to-end",[603],{"type":99,"value":604},"A brand embodied end to end",{"type":94,"tag":95,"props":606,"children":607},{},[608],{"type":99,"value":609},"The vocabulary, “Maison d'Art”, “not one more white cube”, “dare to step in”, the sofa, the coffee, the conversation: you find it, coherent, from the home page to the exhibition pages. The digital ecosystem became what we were aiming for: the place's most faithful ambassador.",{"type":94,"tag":102,"props":611,"children":613},{"id":612},"the-result",[614],{"type":99,"value":615},"The result",{"type":94,"tag":95,"props":617,"children":618},{},[619,621,626,628,633],{"type":99,"value":620},"The first version of the site has been live since ",{"type":94,"tag":119,"props":622,"children":623},{},[624],{"type":99,"value":625},"October 2025",{"type":99,"value":627},". A gallery that barely existed online has become a ",{"type":94,"tag":119,"props":629,"children":630},{},[631],{"type":99,"value":632},"benchmark digital presence",{"type":99,"value":634}," on its scene. What's in place, and verifiable:",{"type":94,"tag":636,"props":637,"children":638},"ul",{},[639,650,667,677,687,697],{"type":94,"tag":640,"props":641,"children":642},"li",{},[643,648],{"type":94,"tag":119,"props":644,"children":645},{},[646],{"type":99,"value":647},"A complete, coherent site",{"type":99,"value":649}," online, respecting the codes of the field while embodying the Maison d'Art.",{"type":94,"tag":640,"props":651,"children":652},{},[653,658,660,665],{"type":94,"tag":119,"props":654,"children":655},{},[656],{"type":99,"value":657},"15 artists",{"type":99,"value":659}," presented and ",{"type":94,"tag":119,"props":661,"children":662},{},[663],{"type":99,"value":664},"around fifteen exhibitions",{"type":99,"value":666}," documented since 2020.",{"type":94,"tag":640,"props":668,"children":669},{},[670,675],{"type":94,"tag":119,"props":671,"children":672},{},[673],{"type":99,"value":674},"Nearly 200 SEO-optimised pages",{"type":99,"value":676},", including a real descriptive page for every work.",{"type":94,"tag":640,"props":678,"children":679},{},[680,685],{"type":94,"tag":119,"props":681,"children":682},{},[683],{"type":99,"value":684},"“Le Salon” launched in May 2026",{"type":99,"value":686},", at two articles a month.",{"type":94,"tag":640,"props":688,"children":689},{},[690,695],{"type":94,"tag":119,"props":691,"children":692},{},[693],{"type":99,"value":694},"200 visits a month",{"type":99,"value":696}," from search engines.",{"type":94,"tag":640,"props":698,"children":699},{},[700,705],{"type":94,"tag":119,"props":701,"children":702},{},[703],{"type":99,"value":704},"An architecture built for the encounter",{"type":99,"value":706},": free entry made prominent, an anti-intimidation FAQ, appointment booking, sharing and calendar on events.",{"type":94,"tag":95,"props":708,"children":709},{},[710,712,717,719,724],{"type":99,"value":711},"On search, let's be honest: ",{"type":94,"tag":119,"props":713,"children":714},{},[715],{"type":99,"value":716},"SEO takes time.",{"type":99,"value":718}," Those 200 monthly visits are a start, not a finish line, and they'll be won slowly. It's also worth remembering what the industry sometimes forgets: ",{"type":94,"tag":119,"props":720,"children":721},{},[722],{"type":99,"value":723},"the best search engine is the real world.",{"type":99,"value":725}," The openings, the encounters, the events, Geneva word of mouth, everything Jérôme does in real life weighs more than any tag. The site doesn't replace that. It amplifies it, and it gives it a memory.",{"type":94,"tag":95,"props":727,"children":728},{},[729,731,736],{"type":99,"value":730},"So the real result isn't a number. It's a ",{"type":94,"tag":119,"props":732,"children":733},{},[734],{"type":99,"value":735},"change of status",{"type":99,"value":737},": from a gallery mid-repositioning with no digital voice to a clear, findable, coherent brand, able to hold its own in a brutal market.",{"type":94,"tag":102,"props":739,"children":741},{"id":740},"what-this-says-about-the-way-we-work",[742],{"type":99,"value":743},"What this says about the way we work",{"type":94,"tag":636,"props":745,"children":746},{},[747,757,767,777,787],{"type":94,"tag":640,"props":748,"children":749},{},[750,755],{"type":94,"tag":119,"props":751,"children":752},{},[753],{"type":99,"value":754},"A partnership, not a service order.",{"type":99,"value":756}," A road travelled together, not a site delivered then abandoned.",{"type":94,"tag":640,"props":758,"children":759},{},[760,765],{"type":94,"tag":119,"props":761,"children":762},{},[763],{"type":99,"value":764},"The client keeps his hand on what matters.",{"type":99,"value":766}," Jérôme Ruffin keeps artistic direction; Kiwea takes the brand, the design, the performance, and the pen (we write, the client validates).",{"type":94,"tag":640,"props":768,"children":769},{},[770,775],{"type":94,"tag":119,"props":771,"children":772},{},[773],{"type":99,"value":774},"Advice that protects the brand.",{"type":99,"value":776}," Knowing how to say no to a good feature to preserve a clear positioning, rather than stacking up options.",{"type":94,"tag":640,"props":778,"children":779},{},[780,785],{"type":94,"tag":119,"props":781,"children":782},{},[783],{"type":99,"value":784},"Coherence between the real and the digital as an obsession.",{"type":99,"value":786}," The ecosystem has to be the exact extension of the place, right down to the tone.",{"type":94,"tag":640,"props":788,"children":789},{},[790,795],{"type":94,"tag":119,"props":791,"children":792},{},[793],{"type":99,"value":794},"Functional, not decorative.",{"type":99,"value":796}," Even the SEO serves the brand: 200 pages that take the intimidation away, not 200 pages of decoration.",{"type":94,"tag":102,"props":798,"children":800},{"id":799},"whats-next",[801],{"type":99,"value":802},"What's next",{"type":94,"tag":95,"props":804,"children":805},{},[806],{"type":99,"value":807},"The ecosystem is alive, and there's more to come: more personal collector communication, targeted campaigns, press relations. And a few surprises in the works, to push the experience a step further.",{"type":94,"tag":95,"props":809,"children":810},{},[811,813,818],{"type":99,"value":812},"Among the leads, an ",{"type":94,"tag":119,"props":814,"children":815},{},[816],{"type":99,"value":817},"online shop",{"type":99,"value":819},". Not the e-commerce tab we ruled out: a space devoted to what extends the gallery, books, limited editions, maybe even works. The nuance isn't a cosmetic detail. What diluted the Maison d'Art was selling beside the subject. Selling within the subject is exactly the opposite: it extends it.",{"type":94,"tag":95,"props":821,"children":822},{},[823],{"type":99,"value":824},"An ecosystem is something you grow.",{"type":94,"tag":95,"props":826,"children":827},{},[828],{"type":94,"tag":119,"props":829,"children":830},{},[831],{"type":99,"value":832},"A place, a vision, a singularity to reveal? Let's find out if we're right for each other.",[834],{"title":8,"path":5,"stem":9,"children":835,"order":19},[836,837],{"title":12,"path":13,"stem":14},{"title":16,"path":17,"stem":18},1784673710528]